amex
Billie Eilish After Party
As a part of AMEX’s ‘AMEX Afters’ series we transformed Chicago’s iconic Billy Goat Tavern into ‘Billie’s Diner’ a space for AMEX cardholder Billie Eilish mega fans to come after her United Center show to eat free plant based burgers, drink custom Billie Eilish cocktails, play retro games and collect exclusive merch.
renders
We overhauled the entire space by wrapping the bar in AMEX brand colors and chrome accents. Eventually even menus and wall art were all replaced with Billie Eilish x AMEX branded images.
Seating included high tops and stools. There were multiple photo booths throughout the space.
When creating these renders I was faced with the unique challenge of a complex space on a limited timeline, so the solution was to use real photos of the space found online, turn them from day to night in Photoshop, remove all tables, patrons, employees, tchotchkes etc. then compositing3D modeling over those photos in lieu of building out the entire space.
We brought in custom on brand tables and seating to better match our the vibe of our space. In addition, all televisions in the space we playing Billie Eilish music videos on repeat all night.
