kraft heinz
America 250 celebration
To help Kraft Heinz celebrate America’s 250th, we brought the Wienermobile to the Indy 500 along with a condiment shooting racing game, personalized hot dogs with attendees’ names written in ketchup or mustard and personalized merch
renders
On the exterior of the space there was a hot dog photo op, a spinning hot dog sign with ‘There’s a Hot Dog with Your Name on It’ and a festive, on brand entry archway.
To compliment the actual Wienie 500 out on the track, we made a playful spin on the classic water shooting carnival racing game, but instead of water, attendees raced by shooting condiments!
And of course, who could resist a photo with the Oscar Mayer Wienermobile!
We packed a lot into a pretty small space in the parking lot of the Indy 500 including photo ops, carnival games and opportunities for customization.
The center of the space had high top tables where attendees could congregate and enjoy their customized hot dogs.
After racing, attendees could satiate their appetites with a hot dog with their name written on it in ketchup or mustard!
