Coca cola
Ice House
Sitting outside the Houston Rodeo, Coca Cola Ice House provided concessions for the hot Texas summer heat, games, lots of space to lounge and a customizable merch station.
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The front corner had a large Coke bottle beacon with a branded base that included the Coca Cola logo in a classic rodeo bandana pattern.
The back wall had large branded hook and ring games, a favorite summer lounging and hanging out game. Just above, we had large neon ICE HOUSE signage acting as another beacon to the space.
On the second floor of the stacked shipping containers there was even more lounge space, and a tunnel connecting two areas with a branded lit up Coke ribbon.
The structure was made from upcycled shipping containers stacked in an interesting configuration that were reused across multiple activations.
The concessions were stocked full of nothing but Coca Cola products to provide relief from the Texas summer heat.
Inside one of the shipping containers we had a merch customization area where attendees could customize their own gear with a selection of Coke rodeo themed patches.
