walmart
Pregame
We helped Hulu launch their new show, Chad Powers, with the ultimate tailgate experience.
With games, photo ops, customized hot dogs and an appearance from Chad Powers himself, Glen Powell, we held an exclusive watch party and meet+greet in a Houston Walmart parking lot.
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upon entering the space, you are greeted with a cat tree displaying the prizes that are available if you enter the sweeps along with the Friskies branded consolation prizes.
in the back of the space, attendees used customized Polycade machines to upload photos of their cats, select the comic style they wish to transform their cat into from the poster wall on the right and behind the scenes a completely unique and personalized trading card of their cat is printed in that style.
On their way out, attendees have the opportunity to use this vending machine full of blind boxes with a Friskies branded keychain, enamel pins and various product samples.
The exterior of the space features design nods to both cats and comics, with the faux comic shop window, cat topiaries flanking the entrance as well as overall shapes, colors + patterns pulled from the friskies brand.
on the opposite wall is a display with examples of each prize customized to a specific cat, accompanied by photographs of the cats used in each, along with their owners.
after some behind-the-scenes magic, their fully custom trading card of their very own cat is passed through the slot at the prizing wall card pick up.
