geico
NCAA Fan Fest
For Geico at NCAA Fan Fest, we brought the familiar fun of a classic paper in a trash bin toss, but scaled it up for an extra challenge.
Attendees could challenge friends or strangers to a timed shoot out for the chance to win prizes.
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We designed the exterior walls to mimic the look of a typical suburban home, with bushes, siding and window shades, all part of the SEG build.
Each side of the garage had identical targets that included a bicycle basket, garbage bin, storage bins stacked, laundry hamper and a classic basketball hoop in the back, all with their own backboards.
The space was split into mirrored garages so each player had the same shots and therefor the same chance at winning, the only variable left was their skill.
Around the border of the space we had lower walls to allow viewing into the space, but we wrapped them in a picket fence graphic to compliment and blend in to the suburban home look.
Each target was worth a different amount of points depending on their distance and size, with an extra bonus by avoiding hitting the car which ties in with Geico’s reward program for safe driving.